- Carey Mulligan, Wall Street: Money Never Sleeps, 2009. The Gossip Girl TV star came close to winning Winnie Gekko. Like the Glee TV star, Lea Michele. The sub-title stems from a Michael Douglas-as-Gordon-Gekko line in the first, 1987film.
- Sandra Bullock, Gravity, 2010. Once Angelina Jolie passed (twice), they all wanted the 3D sf special written by Mexican director Alfonso Cuaron and his son, Jonas - Blake, Abbie Cornish, Marion Cotillard, Rebecca Hall, Scarlett Johannsson Sienna Miller, Casey Mulligan, Natalie Portman, Naomi Watts, Olivia Wilde...Becausethe female astronauts is aloneon-screen for most of the movie. (Sorry about that, George Clooney).In a hectic casting season, Blake also lost...
- Rose Huntington-Whitely, Transformers: Dark of the Month, 2010. In the running to replace - not the Mikaela role, but the actress Megan Fox... after her hassles with the franchise director Michael Bay. She compared him to Hitler (and Napoleon) and producer Steven Spielberg told him to sack her. The Victoria’s Secret model became Carly, Shia LaBeouf’s new love interest. Also considered: Lively (committed to Gossip Girl), Camilla Belle, Katie Cassidy, Brooklyn Decker, Ashley Greene, Lucy Hale, Amber Heard, Julianne Hogue, Anna Kendrick, Miranda Kerr, Heidi Montag, Bar Refaeli and Sarah Wright.
- Rooney Mara, The Girl With The Dragon Tattoo, 2011.
- Michelle Williams, Oz: The Great and Powerful, 2011. Lively was lovely but split for Oliver Stone’s Savages. She found familiar faces in the casting halls. Those of: Amy Adams, Kate Beckinsale, Rebecca Hall, Keria Knightley, Blake Lively, Rachel Weisz, Olivia Wilde.
- Maria Juan Garcias, Incarceron, 2011. Hollywood latest divas were humbled by the girl from Majorca winning her second big movie movie- for co-star Taylor Twilight Launter’s combine.
- Anne Hathaway, The Dark Knight Rises, 2011.
- Carey Mulligan, The Great Gatsby, 2011. Australian director Baz Luhrmann’s hunt for Daisy in the third Gatsby movie matched all the season’s other major auditions.As if the only actresses left on planet earth were: Lively, Jessica Alba, Abbie Cornish, Eva Green, Rebecca Hall,Anne Hathaway, Scarlett Johansson, Keira Knightley, Rachel McAdams, Natalie Portman, Amanda Seyfried, Olivia Wilde, Michelle Williams. And Mulligan... soon sobbing on a red carpet, afterbeinghanded a phone. “It was Baz:HelloDaisy!”
- Scartlett Johansson, , Under The Skin, 2012. Many of the same faces fromthe late 2010 casting season - Blake, Gemma Arterton, Jessica Biel, Abbie Cornish, Megan Fox, Eva Green, January Jones, Amanda Seyfried, Olivia Wilde - were up for novelist Michel Faber’s alien visiting Earth. She lost three biggies, yet Blake still managed to win CinemaCon's Breakthrough Performer of the Year awardin March 2011.
- Jennifer Lawrence, The Silver Linings Playbook, 2012. “If you really want to go back and do an archeological dig,” laughed director David O Russell, “I wrote it for Vince Vaughn. And Zooey Deschanel.” Then, Jennifer dida reading on Skype with “an enormous amount of confidence that was beyond her years…toughness and a sweetness and charisma… I hadn’t seen anything like that.” JLaw won an Oscar. Her rivals - Blake, Elizabeth Banks, Kirsten Dunst, Rachel McAdams, Rooney Mara, Andrea Riseborough, Olivia Wilde - had been well and truly Skyped!
- Sandra Bullock, Gravity, 2012. Once Angelina Jolie passed (twice), they all wanted the 3D sf special written by Mexican director Alfonso Cuaron and his son, Jonas - Lively, Abbie Cornish, Marion Cotillard, Rebecca Hall, Salma Hayek, Scarlett Johansson, Sienna Miller, Casey Mulligan, Natalie Portman, Naomi Watts, Rachel Weisz, Olivia Wilde... Because the female astronaut is alone on-screen for most of the movie. (Sorry about that, George Clooney).
- Margot Robbie, The Wolf of Wall Street, 2012. Blake and Rosie Huntingdon-Whiteley were considered for Nadine Belfort, wife of Leonardo DiCaprio’s titular eco-criminal - his fifth collaboration with Martin Scorsese. Robbie won because she was the only one to get so worked up in a test improv that she slapped DiCaprio. “We were stunned,” said Scorsese, “because she was as surprised as we were. But when she made that move, she claimed Naomi.” And Leo told her: “That was brilliant. Hit me in the face again!”
- Rooney Mara, Side Effects, 2012. “My last film,” said Steven Soderbergh. Hardly surprising when he couldn’t select his own leading lady. His producers refused Blake – like Lindsay Lohan before her. He searched on through Emily Blunt, Alice Eve, Imogen Poots, Amanda Seyfried, Olivia Wilde and Michelle Williams before the suits agreed on Rooney.
- Emma Stone, Birdman or (The Unexpected Virtue of Ignorance), 2013. Margot Robbie passed Michael Keaton’s daughter Sam on to LIvely, Emilia Clarke, Lily James or Stone. A movie that bitterly annoyed as many millions as it pleased… even more so after it inexplicably won the Best Picture Oscar on February 22, 2015.
- Lily James, Pride and Prejudice and Zombies, 2014. Natalie Portman was set for the revisionist Elizabeth Bennet until delays clashed with her schedule. Portman remained as one of seven producers while Lively, Lily Collins, Anne Hathaway, Scarlett Johansson, Mila Kunis, Rooney Mara, Emma Stone and Mia Wasikowska were rung up Jane Austen flagpoles. But the winner was Downton Abbey’s Lady Rose and the screen’s latest Cinderella!